Build Your Agency's Strategic Foundation
Define your positioning, ecosystem, ICP, and service offering in 60-90 minutes. AI-powered guidance helps you create clarity from chaos.
No credit card required. Export your Foundation as PDF.
Sound Familiar?
Can't articulate your differentiation in a compelling way
Take on clients who aren't ideal fits because positioning isn't clear
Team members can't consistently explain what you do
Website and pitch deck say different things
Know you need clearer focus but can't find time for strategy
Started positioning exercises but never finished them
A Complete Foundation in Four Sections
Walk through a guided process that covers everything you need for strategic clarity. AI helps at every step.
Positioning
Define your category, wedge, differentiators, and market context
Ecosystem
Map the clusters and relationships that drive your business
Ideal Customer
Specify who you serve best and who to avoid
Service Offering
Structure your services from entry to expansion
How It Works
Start with your website for AI-powered suggestions, or begin from scratch.
1. Enter Your Website (Optional)
We analyze your website to extract positioning signals, client patterns, and service descriptions. This pre-populates your Foundation with smart suggestions.
2. Walk Through the Guided Builder
Answer questions about your positioning, ecosystem, ideal clients, and services. AI provides suggestions, examples, and feedback at every step.
3. Review and Export
Our mismatch detection flags inconsistencies in your Foundation. Export a polished PDF document you can share with your team.
Ready to Build Your Foundation?
Join hundreds of agency owners who have clarified their positioning and strategy using this framework.
Start Your Foundation